What is storytelling?
How can storytelling help?
Why are people interested in stories?
How do stories impact our lives?
Storytelling in web design?
Examples of web design storytelling?
What is a good story?
A good story is one that takes us on a journey, it introduces the characters/ product features/services, and a thought series of words written in a certain language, accompanied by visuals, which will guide us to get informed and make a conscious decision of buying. Testimonials play a huge role in storytelling, as humans we need that validation that someone else had a great time and we want that same great experience.
What is storytelling? Everyone loves a good story.
We are so used to getting stories as our main source of content, since we were kids all the cartoons and movies had something that we could relate to. The hero, the princess in some cases the villain.
In simplest terms is something that will spark our imagination to work, besides having to look at something. Take any logo, for example, the ones that have secret or double meanings are the ones that catch our eyes, a.k.a More than meets the eye. Transformece reference logo
All stories have certain rules which they follow in order to keep users attention, they have a beginning, a plot, and an end.
There are a few other elements in a story like characters, location (time and space) which all contribute to a good story but for the sake of this video/article/post we’ll stay on our niche, which is brands and their way of telling a story.
How can storytelling help your brand?
You might be thinking “I have a great product, people will buy from me anyway” That might be true if you are one of a kind product but for the majority of people their startups usually offer a similar service to their competitor with a few distinctions of course. This is where storytelling might help you boost your overall image and differentiate your business for the crowd.
People will remember and buy from the business that made them feel in a way they want to feel. A bank tells the story of safety, security, low fees etc. A transportation startup will make feel, that point A is really close to point B and you can travel with ease.
How do stories impact our lives?
Storytelling is all around us, it’s the base point for any marketing campaign. We might not comprehend that but brands play with our subconscious and can control our moods. It sounds scary but it is quite simple actually, keratin words, shapes, and colors define our mood, and smart companies use these to their advantage.
